story

Janie Tyler, Photographer (Brand)

Plot Words

Whimsical, Dreamy, Grounded, Vibrant

SUMMARY

Janie Tyler is a wedding and elopement photography studio focusing on images that act as little pieces to a tale, capturing a story from beginning to end.

DESIGN NOTES

Janie Tyler embodies a funky and creative vision, utilizing whimsical typography to embody the odd-tones of Janie’s work while weaving in scrap-book-like elements to represent “every image playing a role in the story”.

Alive, soft, and airy letterforms within the logo carry spirit and charm throughout the brand and at the same time weave together a sense of romance and elegance through artful swirls then carried into other compositions.

The brand mark blends together J and T, continuing the motif of weaving a story together from beginning to end.