Art And Design Glossary

collection: Branding Fundamentals

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“Poets and artist both possess the abilities of thoughtfulness and observation, through which they transform existing imageries into a noel language of meaning and emotions.”

An excerpt from Poetry in design
Written by Patricia marti

I.
The Plot

Brand identity

A complete and collaborative brand identity package designed to unearth your origin story and translate its poetic expressions into striking visual elements. Make your message known by investing in custom brand strategy and intentional design that attracts your dream clients and tells a consistent story with every logo, line, and letter.*

*Custom pricing applied per project.

 
 
 

II.
The Novel

Brand And Website

Drawing from the inspirations unearthed in the brand discovery process, we’ll begin to weave your vision with strategic thought into breathtaking design solutions that are infused with the intricacies of your creative process and speak directly to your ideal consumer.

Using the one-concept approach, we’ll undergo an extensive drafting and revision process to ensure we’re on the same page every step of the way as your re-imagined brand identity comes to life.

We treat your vision with great care and intention, meaning every mark, line, letter, and design is rooted in a thoughtful purpose that serves to tell your story.

 
 
 

III.
The short story

Design Intensive

A dedicated one or two day design experience built to address your most pressing branding needs — in order of priority. 1:1 time spent strategizing, creating, and customizing visual assets, web pages, stationary, and more. Delivering sophisticated design solutions for small scale and time-sensitive projects.

Investment: $1,500 per day

 
 
 

IIII.
The Characters

Collateral Design

An extension of your brand story built to poetically communicate directly with your audience through social media templates, pricing and welcome guides, thank you notes, welcome packages, and more. Built to blend your brand story into lyrical vehicles your clients can see, touch, and connect with.

*Custom pricing applied per project.

 
 
 

V.
The Love Story

For Brides

An ode to true love stories told, a new Aurora Designed service created for your “happily ever after”. Brought to life after my own bridal journey and inspired by the artistry and craft available to blend into wedding details such as wedding websites, wedding stationery, wedding day-of details, and post-wedding custom books.

*Custom pricing applied per project.