story

Sydney Rae, Photographer (Brand, Website)

Plot Words

Editorial, Unexpected, Avant Garde, Elevated

SUMMARY

Sydney Rae is a photo and film studio that translates the powerful intersection of emotion, design, and energy of a wedding day into imagery.

DESIGN NOTES

Sydney Rae pulls inspiration from high-fashion brands that utilize minimal, sophisticated, and timeless design — weaving luxurious elegance with subtle boldness while blending in avant-garde artistry into the brand and website.

The theatrical tones of the primary font and its long curling strokes and sharply tapered letters dances back and forth between nostalgic elegance and unexpected play.

The website utilizes strong white-space, dynamic layering, unusual wedding momentos, and unique image placement, to welcome the viewer into this timeless yet wildly artful space.

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