STORY NAME
Aja White Photo
FILED UNDER
Brand, Website, Collateral
PLOT WORDS
Whimsical, Playful, Real
SUMMARY
By seeing beauty in seemingly small moments and creating a wildly welcome space for clients, Aja White Photography captures the essence of a special day while telling the love story between two people and the importance of having their loved ones all together.
LOVE NOTE
“Kaitlin, I am BLOWN AWAY. I literally had tears in my eyes as I was looking through this. In the most complimentary way possible, this whole brand reminds me so much of my grandma. She loved to read and was quiet but was so bold, wildly creative + fun all at the same time. No notes. You’re incredible at what you do.”
FOOTNOTES
Behind The Design
Aja White Photography is represented by natural, storytelling, whimsical, imperfect, and playful tones… designed to capture the moment that slowness, humanity, intention, honesty, celebration, and living-in-the-moment all collide. We focus on hand-done typography and illustrations to bring in the humanity focus of Aja’s work, whimsical and playful compositions to represent the “romanticization of life”, and a collected yet soft flow to embody the honest approach to her storytelling.
FOOTNOTES
Behind The Website
Aja’s website was created to be a collection - of people, love, photos, memories, scribbles, imagination, play, and everything in between. We carried this throughout her digital space through hand-drawn borders, sweet animated drawings, scribbled quotes, and a ton of color. In doing so, we invite clients into a beautiful world of “humanness”.
